This article explores the history of RIMOWA and its iconic use of aluminum in luggage manufacturing. From its early origins inspired by the aviation industry's use of duralumin to its constant innovation, RIMOWA's story is a testament to the enduring power of material design and brand identity.
Inspired by the material that helped advance the aviation industry, RIMOWA took flight with aluminium and hasn’t looked back since.When duralumin was first discovered by German metallurgist Alfred Wilm in the early 1900s, no one could have predicted that the aluminium alloy would change the course of aviation. And certainly none could have foreseen it becoming the hallmark of a German brand for decades to come.
Legend has it that in the 1930s, a fire completely engulfed a RIMOWA factory leaving nothing save for the aluminium. This incident inspired second-generation owner Richard Morszeck to turn to aluminium as a replacement for subsequent RIMOWA creations, instead of its foundational wooden designs. Morszeck had already toyed with the idea in the 1920s, having created the brand’s first aluminium trunk.
Over the years, RIMOWA’s presence in luxury has been strengthened not only by its distinctive aesthetic, but also by its steely determination to stick to it while innovating. It’s no longer just a luggage brand; it’s a luxury mobility brand with the aim of creating pieces for every and any movement. The brand’s use of aluminium evolved from protecting travel necessities to keeping just about anything that matters to an individual.
Design History RIMOWA Aluminum Luggage Design Innovation
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