Rihanna is still riding high after her daring — and revelatory — Super Bowl Halftime Show. The pop star saw a 390% boost in song sales, according to Luminate. Her catalog also saw a 140% surge in on-demand streams in the U.S., the data firm said.
The pop star saw a 390% boost in song sales, according to Luminate. Her catalog also saw a 140% surge in on-demand streams in the U.S., the data firm said.
Rihanna's performance, widely praised on social media, featured a mash-up of 12 hits from her vast catalog of music —at times delivered from high-floating platforms above the football field. The star lit up Arizona's State Farm Stadium in a custom red jumpsuit that highlighted another of the show's much-discussed aspects: the revelation that she was pregnant with her second child. for their hit charts, showed that on the day of the halftime show and the day after, U.S.
Rihanna performs at halftime during Super Bowl LVII between the Philadelphia Eagles and the Kansas City Chiefs on Sunday, February 12th, 2023 at State Farm Stadium in Glendale, AZ.Streams of Rihanna's music also increased in advance of game day, as listeners re-familiarized themselves with her discography, which spans eight studio albums — all certified platinum and multi-platinum.
The most-streamed song the singer performed at the Super Bowl Halftime Show was"Umbrella," with 3.8 million official on-demand streams on Sunday and Monday — up 177% compared to the previous two days — followed by"Diamonds," with 3.2 million total streams. The singer's entire setlist got new traction, with the 12 songs performed at the Big Game selling 27,000 downloads on Sunday and Monday, up 976% from two days earlier. Her digital album sales also increased 301%, according to Luminate data published inRihanna is #1 on the Global Artist Ranking for the best selling and most streamed artist on all digital platforms worldwide for the third consecutive day.
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