After almost a decade of being the first Black woman to front a Dior ad, Rihanna is the face of the French house’s iconic fragrance. To celebrate the campaign, Dior turned Times Square golden with Rihanna’s dreamy Versailles video.
keeps us fed in the beauty department. It makes sense for the superstar who is dubbed to be the “best-smelling celebrity” , which is why it’s so fitting that for her latest beauty move, she’s the newest face of Dior Beauty’s fragrance,
You might remember the ads from 1999 when supermodel Carmen Kass was the face of the perfume, or — for the past two decades — actress Charlize Theron. So this moment isn’t only a big deal for the fragrance but also for the French house. Almost a decade ago, Rihanna was the first Black woman to front a Dior ad. Thewas shot at Versailles by photographer and friend of Rihanna Steven Klein. The duo returned to their roots for a full-circle moment for the new J’adore campaign.
In the next portion of the video, she is wearing a sequin corset dress made by Maria Grazia Churi and glistening pearls on her neck and up her arm, an ode to her beloved archival pearls from John Galliiano’s 2007 couture Dior collection. The scent, no matter how many different iterations, remains a staple, especially for Rihanna. Rih’s mom, Monica Braithwaite, worked in a perfume shop and the singer recollected her memories of those days in ainterview. “She used to always bring home the J’adore testers when they were almost empty, so there was always a bottle in the house,”. “I have always loved this perfume.
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