The Savage X Fenty show is taking over the world this season with an exclusive Amazon Prime Video event.
Looking for a fashion show to watch on TV? Rihanna has you covered. According to a just-posted Instagram, the singer turned designer is planning a major event for her Savage X Fenty collection that will also be streamed on Amazon Prime Video on September 20. “We are working on creating the most bold, sexy, super-energetic experience you can imagine!” she wrote. The excitement was instant, with commenters instantly flooding the post with the flame emoji.
This September’s Savage X Fenty broadcast will be Rihanna’s second event for the brand since its launch in 2017. One year ago she held a show at the Brooklyn Navy Yard that opened with modern dancers followed by the likes of Gigi Hadid, Paloma Elsesser, and Duckie Thot in some of the sexiest lingerie to ever walk a NYFW runway. Infamously, the show was closed by a nine-month-pregnant Slick Woods in nothing but a thong, pasties, and teensy bodysuit.
Produced by Endeavor Content and Amazon, this year’s documentary is expected to offer similar levels of drama as well as behind-the-scenes access to the making of the collection. “Rihanna has conquered the worlds of music, film, beauty, and fashion. She has reinvented the idea of what fashionable lingerie should be for a global customer.
This is all good and well, but the question remains: Is this a proper fashion show? And if yes, when and where is it? A press release hints at a potential New York Fashion Week activation, noting that the documentary is in partnership with NYFW: The Shows, IMG’s proprietary New York Fashion Week programming. While the CFDA’s new five-day schedule is already pretty jam-packed with runway shows and events, it’s obvious to say: We’ll make time for Rihanna.
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