The rights to Rodgers & Hammerstein's songbook is worth a staggering sum, more than Bob Dylan's or Paul Simon's
. Their songs and shows, which collect fees and royalties from local theater groups, companies like Volvo and Frito-Lay that use them in commercials, artists like Grande who repurpose their hooks and music streamers like Spotify and Apple, brought in revenue of $40 million in 2019.
That prescience is still paying off today. The value of music catalogs is at an all-time high, thanks to a group of investors including Universal Music andthat have paid top dollar for the rights to popular songs that churn out a steady flow of payments from streaming, film use and marketing campaigns.
After working together for 17 years, the fruitful Rodgers and Hammerstein partnership came to an end with Hammerstein’s death in 1960, but Rodgers participated in the business for the remaining two decades of his life. In a story told to The business’s ability to stay relevant made it attractive to buyers, and the families sold the company to Dutch music publisher Imagem for a reported $200 million in 2009. Eight years later, independent music publisher and record label Concord reportedly paid $600 million for all of Imagem.
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