Since its debut in 1971, an anti-pollution ad showing a man in Native American attire shed a single tear at the sight of smokestacks and litter has become an indelible piece of TV pop culture.
Since its debut in 1971, an anti-pollution ad showing a man in Native American attire shed a single tear at the sight of smokestacks and litter taking over a once unblemished landscape has become an indelible piece of TV pop culture.
“Keep America Beautiful wanted to be careful and deliberate about how we transitioned this iconic advertisement/public service announcement to appropriate owners,” Noah Ullman, a spokesperson for the nonprofit, said via e-mail. “We spoke to several Indigenous peoples’ organizations and were pleased to identify the National Congress of American Indians as a potential caretaker.”NCAI plans to end the use of the ad and watch for any unauthorized use.
His movie credits from the 1950s-1980s included “Sitting Bull,” The Great Sioux Massacre,” Nevada Smith, “A Man Called Horse” and “Ernest Goes to Camp.” “There’s no agency for that sad so-called Indian guy sitting in a canoe, crying,” Folsom said. “I think it has done damage to public perception and support for actual Native people doing things to protect the land and protect the environment.”as an “appropriate move.” It will mean a trusted group can help control the narrative the ad has promoted for over 50 years, she said.
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