If you’re a struggling right-wing social network, being owned by Kanye might not be a good thing.
All of which is to say: Kanye West is in a very different spot, in terms of his cultural and business presence, than when he first rocked the pink polo. He’s lost a lot of collaborators thanks to his public misbehavior, he has an established record of biz announcements that fizzled out, his most high-profile investments are either shrouded in controversy or flailing, and he’s further and further distancing himself from the mainstream that once so worshipped him.
Perhaps he’s fully made a new home for himself in the right-wing mediasphere; after all, many of its key figures have embraced him, and Republican donors were more than happy to support hisAnd now, right-wing social media executives are happy to take his money and share in what remains of his glow. The whole thing parallels the saga of Twitter and Elon Musk, just with far more outrageous stunts and lower stakes. In other words, it is a classic Kanye deal.
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