booked AND busy
Juergen Teller/Courtesy of Coach.Coach’s creative director, Stuart Vevers, wanted to “find a new way of doing things,” and the brand did so in collaboration with iconic fashion photographer Juergen Teller. As far as the designs are concerned, “Coach Forever” is a mix of past, present, and future. As far as the campaign is concerned, “Coach Forever” spotlights the brand’s legacy as a global link.
The legacy of Coach is one that Rickey remembers vividly while growing up. “I remember my mom and grandma wearing Coach bags and accessories when I was younger and loving it, so it’s so nostalgic for me,” Rickey tellsOut of all of the campaigns he’s done, what makes Coach different is the people, Rickey said.
The campaign was shot remotely all around the world. Rickey’s photos were shot in California where he donned a co-ord set, a preppy blazer, and an oversized trench coat in the middle of a desert. The pieces scream spring and the classic accessories effortlessly complete his looks.the clothes were his favorite part of shooting the campaign. In fact, his go-to accessory this spring will be the Coach logo adorned umbrella. “I love the umbrella, with the sun in the spring it’s perfect.
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