Traveling's about developing new instincts based on new experiences, challenging your perceptions of the world, and feeling yourself as a small part of a glorious whole
, that nearly made me cry. The first is Steves opining on the whole point of travel, the thing he’s dedicated his life to for the past four decades. “Globetrotting destroys ethnocentricity and helps us understand and appreciate other cultures,” he writes. “Rather than fear the diversity on this planet, celebrate it. Among your most prized souvenirs will be the strands of different cultures you choose to knit into your own character.
It’s also, of course, about eating the best cheese or pesto or tortellini in brodo you’ve ever had in your life. There is a reason Steves’s first travel guide to focus on food takes place in Italy. Where else can one so easily devote their life to food? Over 450 pages, Steves and Plotkin expound the ins and outs of the cuisines of Italy.
Thoughtful travelers have a list of experiences they want to have. I sell my tours not by how many things you can check off on your bucket list, but how many experiences are you going to help people have? And a big part of the experience for so many of us is eating well. Over 40 years, I think my tour members have taughta lot about the appreciation of good food and wine in my travels. And I was a little late to the table, but now I’m as enthusiastic as anybody.
I’ve got a hundred people that work with me here in Seattle at Rick Steves’ Europe. We’ve got experience with taking Americans around Europe, we take 30,000 people a year on 1,200 different tours around Europe. Our most popular destination is Italy. My best-selling guidebook is the Italy book.
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