This article explores the minimalist, sophisticated oral care routine favored by designer Rick Owens and the brand Selahatin, highlighting its unique appeal and elevated experience.
Have you ever been curious about the secrets tucked away in an iconic designer’s medicine cabinet? It turns out, Rick Owens and I share more than just an appreciation for avant-garde aesthetics—we also use the same toothpaste. Specifically, a sleek, Stockholm-born staple from the oral-care brand Selahatin. Even the boldest visionaries appreciate the finer things when it comes to brushing and flossing, apparently.
Kristoffer Vural, found of Selahatin, named his business after his grandfather, a nod to his Scandinavian and Middle Eastern influences. After suffering a stroke before turning 30, Vural spent a year in recovery—a time when even brushing his teeth became a form of self care.
Beauty ORAL CARE DESIGNER SCANDINAVIAN LUXURY MINIMALISM
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