Rick Caruso dumped $40 million of his fortune and rolled out a host of celebrity endorsements in his campaign for LA mayor — only to finish second in the primary. Then the billionaire developer all but disappeared from the airwaves and the campaign trail.
LOS ANGELES —
At the start of the year, Caruso seemed primed for a run at an office he had eyed for years. He had money, powerful connections from his decades as a developer of high-end shopping centers and celebrity friends like Kim Kardashian. He also had an electorate in a sour mood after two years of pandemic that seemed receptive to his message, which centered around fears of rising crime and the increased presence of homeless people around LA.
The congresswoman had an 11-point advantage in an Aug. 19 poll commissioned by Communities United for Karen Bass, a PAC supporting her campaign. Most of his municipal experience stems from his role as one of the most prominent developers in the city, building high-end retail projects such as The Grove and The Americana at Brand.
“This one, on every level, has been an epic failure,” Shallman said. “I think he’s learned a really tough lesson that a lot of people in the past have … You can buy businesses, you can buy yachts, you can buy millions in airtime and glossy brochures, but you can’t buy voters.” “If there’s another candidate that’s advertising in the summer doldrums, I’d like to see who they are and how they’re able to spend that kind of money in the summer,” Ibranossian said.“Rick Caruso is Humpty Dumpty, and there’s not a political consultant in the country that can put him back together again,” said Trujillo, Buscaino’s former consultant.
Carrick also said Caruso has failed to adequately explain to voters why he registered as a Democrat, a decision he made a week before the deadline to enter the race. That has left him exposed to attacks on his liberal credentials and polarized the race in a partisan way.is also a factor.
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