Branson sat down with NBC News while in New York for the United Nations General Assembly. This week he revealed his new climate change coalition, Planetary Guardians.
The billionaire British entrepreneur announced his latest initiative, Planetary Guardians, at a news conference Monday while in New York for the United Nations General Assembly.
The coalition includes 14 world leaders who will take what they’re calling a “whole planet” approach to “safeguard” Earth. The diverse group includes actor Robert Redford, activist Jane Goodall and Juan Manuel Santos, the former president of Colombia. “If you can’t measure something properly, you can’t fix it,” Branson told NBC News in a wide-ranging interview at his new flagship Virgin Hotel on Tuesday. “The idea is that we will measure the nine principal planetary boundaries every year … how many are the rainforests? Exactly where are we with climate change? Where are we with species disappearing in the world … and we can try to make sure we can push the world into trying to address them.
Feeling out of the loop? We'll catch you up on the Chicago news you need to know. Sign up for the weekly
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Richard Branson talks new climate change coalition and his plans to return to spaceBranson sat down with NBC News while in New York for the United Nations General Assembly. This week he revealed his new climate change coalition, Planetary Guardians.
Read more »
Looking back at Rupert Murdoch's career in the media industryWith news of Rupert Murdoch's plans to step down as chairman of Fox Corp. and News Corp., NBC News' Kate Snow reviews his nearly seven-decade career.
Read more »
Why Browns third downs have been good news and bad news this seasonDiving into how the Browns prepare for third down offensively and defensively.
Read more »
Sen. Bob Menendez, Wife Indicted on Federal Bribery ChargesSee multiple perspectives from Wall Street Journal (News), Fox News (Online News), and ABC News (Online) at AllSides.com.
Read more »
Dallas Mayor Eric Johnson Switches Party Affiliation to RepublicanSee multiple perspectives from Newsweek, Washington Post, and Fox News (Online News) at AllSides.com.
Read more »