Richard Branson scrambles to save his flailing Virgin empire

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Richard Branson scrambles to save his flailing Virgin empire
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LONDON (BLOOMBERG) - Covid-19 is exacting a heavy financial toll on one of the world's most-recognisable entrepreneurs.. Read more at straitstimes.com.

LONDON - Covid-19 is exacting a heavy financial toll on one of the world's most recognisable entrepreneurs.

"He's made a career for himself as the ultimate disruptor," said Mr David Hawkins, co-founder of family business consulting firm Percheron Advisory."But now he's faced with a disruptive world and, ironically, it's not working for him right now. He's again got to get ahead of the curve." Still, his are particularly high-profile struggles. Over the years, Mr Branson has attempted world records, driven a tank down New York's Fifth Avenue and leapt from the roof of a Las Vegas casino wearing a black suit and harness to launch one of his airlines.Virgin's Australian airline is in administration, and Virgin Atlantic Airways courted potential investors on Monday to avoid a similar fate.

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