Rhude Spring 2025 Menswear collection, runway looks, beauty, models, and reviews.
Rhude ’s recent seasons on the Paris Fashion Week menswear calendar, observed Rhuigi Villaseñor, “have been a great, great honor.” He added: “And now I think for our next frontier, what makes sense for us is to present in a way that allows us to showcase lifestyle.” Villaseñor said this in front of one of the world’s most exquisite views: the vista over Lake Como from Villa d’Este.
While his exit from Bally alongside skirmishings with a Rhuigi brand investor have left an undeniable miasma of jeopardy around Villaseñor, he is also a dogged and resolute self-made designer who has built a brand with excellent codes. As George Clooney intoned via a line from Ocean’s Eleven on this show’s soundtrack: “The house takes you, unless, when that perfect hand comes along, you bet big and you take the house.
Villaseñor bet pretty big tonight. The location was in part explained via a new marketing partnership with Como 1907, the soccer team just promoted to Italy’s top league Serie A under the management of Arsenal legend Cesc Fabregas . And yet even with this local in, to show in Villa d’Este surely required plenty of capital.
The collection ran the Rhude gamut from some opening logo and cross Swarovski-embossed washed denim and long-sleeve tees through to some cleverly tweaked tailoring that included four-button double-breasted jackets with a postmodern Armani-esque flavor .
Waiters craned their necks from the restaurant and cicadas hummed from the hills as Villaseñor slouched down the Renaissance staircase to duck his head and wave a gold bangled hand in thanks at the applause from show guests and hotel guests alike. Speedboats to the after-party across the lake awaited by the Villa d’Este jetty. This Rhude presentation showcased lifestyle for sure, but the collection was the destination your eye kept returning to.
Spring 2025 Menswear Runway_Review Runway
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