Revolut is Nipping at the Heels of Traditional Swiss Banks: The Swiss retail banking business is becoming increasingly digitalized. A study sheds light on the newcomers challenging established players. neobanks revolout
Efforts to digitize banking services continue to grow in Switzerland, with the gap between retail banks and digital banks narrowing. The biggest differences remain in the functions offered and the customer experience, where neobanks stand out through innovation and their primarily digital customer relationships, according to a digitalization study by Swiss consultancy Colombus Consulting.The Swiss digitization rankings continue to be led by UBS, Postfinance, Raiffeisen, and Credit Suisse.
According to Jean Meneveau, director of Colombus Consulting Switzerland, traditional retail banks need to score points in the highly competitive market, especially with innovations. Credit Suisse, for example, offeres more digital services with its CSX brand, while CIC was the last bank to enter this niche, launching CIC ON, offering a whole range of digital and personal finance solutions.
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