The Hercules Mulligan should really need no introduction...
The back story If you’re looking to toast the Fourth of July in truly patriotic fashion, have I got a sip for you.
Instead, I’m talking Hercules Mulligan, as in a fairly new bottled cocktail named after the Revolutionary War figure. The story of how Mulligan became the name behind a boozy beverage all has to do with spirits industry veteran Steve Luttmann and his love of history. Luttmann is best known for launching another brand, Leblon, a cachaça that has helped to popularize the Brazilian spirit. But for his next act, Luttmann was inspired to think American, particularly after he read Ron Chernow’s biography of Alexander Hamilton. That’s how he learned about Mulligan and got the idea to create a sip in his honor.
Luttmann is clearly hoping to cash in on the fervor for ready-to-drink cocktails, a global market that is expected to grow steadily to $2.43 billion by 2030. But he also makes the point that he is trying to distinguish his bottled product from some of the artificially flavored canned ones. “I call it a craft bottled cocktail,” he says.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Ranking best all-time beer jingles in honor of Fourth of July weekendIt’s the Fourth of July weekend, so it seems like a perfect time to celebrate one of the great American traditions of all.
Read more »
July 4th fireworks 2022: Where to watch Saturday’s fireworks, parades, concerts in N.J.Some New Jersey communities are holding their Fourth of July celebrations today, Saturday, July 2, 2022.
Read more »
Are You Setting Off Fireworks for 4th of July? Here's Some Safety TipsHere are the top firework safety tips from experts across the country—so you can make sure your 4th of July, 2022 celebrations are crisis-free
Read more »
Inflation Strikes July 4 Cookouts: Cost of Meat and Fireworks Up Over 25%As the U.S. endures rising inflation, Americans celebrating the Fourth of July this weekend with cookouts and at-home fireworks displays will be paying more to entertain their friends and families.
Read more »
The Mobile Fire-Rescue Department gives tips on how to stay safe this holiday 4th of July weekendWith many people getting ready to celebrate the fourth of July, the Mobile Fire-Rescue department has some friendly reminders to help you have a safe and fun holiday weekend.
Read more »
Houston ranked among top 15 best cities to celebrate Fourth of JulyFourth of July is around the corner and while we celebrate Independence Day, Houston residents have another thing to be proud of!
Read more »