Jim Cramer is the latest boldface name to go into the business of making Mexico’s hotter-than-hot (at least of late) smoky sip.
The back story We all know Jim Cramer for his “Mad Money” stock picks — and for his occasional bell-ringing appearances at the New York Stock Exchange. Now, we’re getting to see another side of the stock-market maven — namely, as a mezcal producer.
“My husband is a mezcal fanatic,” she explained, noting that the couple has a place in Mexico and discovered the agave-based spirit several years ago when visiting a restaurant. “Jim had been a Scotch drinker and he made the switch that night,” Detwiler added. The resulting brand is noteworthy in different ways, Detwiler explained. For starters, it is sourced from Puebla, a Mexican locale that is relatively new to the mezcal scene. Plus, the spirit is made from the tobalá variety of agave — not the more common espadin one. Tobalá mezcal, described as a “fan favorite” by one mezcal authority, is known for being sweeter — or, at least, more approachable. “You really get a different taste,” Detwiler said.
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