If there’s another place for sneakerheads, basketball fans, and even marketing professionals to huddle apart from the hardcourt, it’s the cinemas where sports drama AIR is set to hit this month. 🎬🏀 | via philstarlife
Set in 1984, the movie is structured to highlight the 10 Principles of Nike:Perfect results count—not a perfect process. Break the rules: fight the law.Assume nothing. Make sure people keep their promises. Push yourselves, push others. Stretch the possible.Dangers. Bureaucracy. Personal ambition. Energy takers vs. energy givers. Knowing our weaknesses. Don’t get too many things on the platter.Not every principle gets its screen time.
While AIR also takes a hit at competitors Adidas and Converse in the movie, Nike gets its share of criticisms, too.also takes a hit at competitors Adidas and Converse , Nike gets its share of criticisms, too—being a sneaker brand that even Jordan does not find any meaning in.Despite a lot of talkies, Alex Convery’s screenplay does not bore. Expect to laugh at the banters between the characters, even those from opposing sides.
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