Is nostalgia the chicken soup for quarantine? A new study shows more than half of today’s consumers are seeking comfort in old TV shows, movies and music.
People are watching more TV and adding new streaming services to cope with isolation — but statistics show they're tending to re-watch old favorites.People are watching more TV and adding new streaming services to cope with isolation — but statistics show they're tending to re-watch old favorites.There's a lot of uncertainty in the world right now.
Evidence for this trend isn't just anecdotal. A new Nielsen study, conducted with Billboard and MRC Data, examined theand concluded that more than half of consumers today seek comfort in familiar music and television shows. 87 percent of respondents reported listening to the same music they normally listen to, and 54 percent said they'd recently rewatched episodes of an old favorite TV show.
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