Return Of The Perm: Now Bella Is On Board With Tight Curls

The supermodel followed in Emily Ratajkowski and Katie Holmes’s footsteps by experimenting with throwback tight curls.

All but consigned to the dustbin of beauty history due to its negative associations with frizzy, over processed ’80s hair, it’s been a while since the perm was in vogue. However, thanks to the rise of innovative at-home heat technology, these days you can recreate the perm effect without damaging your hair in the process. For example, wrapping your hair around something like

is a great way to achieve the tight curl look. Alternatively, book in with a trusted salon for a more permanent effect.

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