The adoption of digital technology becomes critical to not only boost competitiveness, but also the growth and development, of companies.
Digital adoption is critical to the competitiveness, growth and development of companies
As such, the adoption of digital technology including data analytics becomes critical to not only boost the competitiveness, but also the growth and development, of companies. In CX strategies, the important thing to look at is how data can remove the ambiguity around trust and help brands ‘to act in moments of truth that truly matter to consumers’, said Nithi.
“These translate into the people working there believing in the values and expressing that value among ourselves. That’s where the customers actually feel that value and that’s where the human-centricity comes in.” Yeoh agreed, adding that businesses like Fave have a guiding principle of seeing from the customer’s perspective.
He added, “Data is meaningless if people can’t make sense of it, or can’t do anything with it. The data needs to tell a story that enables businesses to take action on it. Without data, it’s just an opinion, as data gives an unbiased view.”
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