Retailers use various tactics to encourage consumers to spend more, from buy-one-get-one offers to layout designs. Online, urgency and scarcity appeals are common, using countdown timers and stock scarcity claims to create a sense of urgency. However, these tactics may not be as straightforward as they seem.
Between buy-one, get-one offers, large shopping carts, and the layout of the stores, there are tricks retailers use to get consumers to spend more money. And as more shopping has moved online, retailers and advertisers have similarly adjusted these tactics to get more items added to the digital cart. Urgency appeals use time limits to pressure consumers, such as on Black Friday, Prime Day, or other sale 'ending soon' events.
Countdown timers on online storefronts create a sense of urgency and anxiety. However, some countdown timers aren't real, and scarcity appeals suggest that stock is running low. The goal is to pressure consumers to buy now, but the authenticity of these claims is often unverifiable
Retail Tricks Urgency Appeals Countdown Timers Scarcity Claims Consumer Behavior Online Shopping
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