In an ongoing power struggle between consumers and retailers, shoppers are winning. CNBCEvolve
's retail division, said at CNBC's Evolve Conference on Wednesday in New York. Johnson now is the CEO of Enjoy, a company that's helping retailers build out mobile stores.
Shoppers are "responding clearly to innovative new business models," he said. They like newness. And "the tolerance for a bad experience has gone to zero." As a retailer, "you've got to be great every time," Johnson told the audience. Increasingly, shoppers are able to go directly to brands to buy instead of visiting department stores. And so chains like Penney are struggling and shutting stores, as consumers put their dollars toward their favorite brands.
She explained people are looking for a seamless shopping experience. And she said that's one reason why Framebridge, which started online in 2014, recently opened its first two bricks-and-mortar stores in the U.S. She said basket sizes are up 50% when people visit a Framebridge store instead of shopping online.
Also, in search of new brands or stores to buy from, more and more shoppers discover companies through social media, she said. "They can learn from others ... their friends."
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