The holiday shopping season is the busiest time of year for retailers, and it's also a time when they have access to the most information about their customers' online behavior. If you're a retailer with an e-commerce site, you can use clickstream data to boost sales during this peak season.
While a single user's clickstream data may not be helpful, you can begin to uncover trends and draw conclusions about different metrics when you aggregate data from millions and millions of users. Aggregating this data helps to understand website performance by viewing and analyzing statistics. For example, retailers can harness clickstream dataAdopting A Data Notebook To Comprehend Data
“Data notebooks allow you to navigate clickstream data with more power and flexibility. Notebooks allow you to filter and transform clickstream data to an organized format and understand it. With notebooks, you can view the data from any angle, with rich tables or sophisticated data visualization.
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