Spending at U.S. restaurants is expected to rise 5.4% this year to $1.106 trillion, per the National Restaurant Association.
Share on email The COVID-19 pandemic devastated the restaurant industry, but sales are now far higher than before it started — and climbing.Total spending at U.S. food service establishments is expected to rise 5.4% this year, to $1.106 trillion, per the National Restaurant Association's annual "State of the Restaurant Industry"in an increasingly competitive environment, restaurants are looking to technology, social media, and increased catering and delivery options.
They're trying to balance "high touch and high tech," as Michelle Korsmo, CEO of the National Restaurant Association, tells Axios.Competition for restaurant staff is "not as intense as it was before" — during the pandemic and coming out of it — but restaurant owners "definitely feel that they are in competition for the best workers," she said.
"Every operator I talked to is thinking a lot about how they make sure that they're providing the best value for the experience that they're offering," Korsmo said. While tipping fatigue is real, Korsmo said, the practice of tipping isn't likely to change anytime soon.33% of restaurant operators expect sales to be higher this year than last, and 45% expect them to hold steady, according to a National Restaurant Association poll.Consumer excitement
around new international flavors, TikTok food trends, new takeout and delivery options, and food apps is buoying interest in restaurants.There's a lot of fresh energy and vitality in the restaurant sector these days, which bodes well for people who enjoy dining out.Share on linkedin
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