Research: In Supplier Negotiations, Lying Is Contagious

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Research: In Supplier Negotiations, Lying Is Contagious
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Don't make lying a habit.

In our second experiment, we made tweaks to make dishonesty somewhat less appealing and to check for the robustness of the results. The contagion effect remained: More than twice as many participants chose deception when previously witnessing it as those who were previously subjected to honesty. Inversely, both experiments also confirmed the contagion of honesty. Surprisingly, the frequency with which participants were exposed to a behavior did not change contagion effects overall.

If it turns out that the person was a bad actor, you could demand the other company replace him or her and explain why you are making that request. Or you could choose not to do business with that company. During negotiations, you could also use software to identify bad actors. With the help of an automated language analysis program called, we analyzed the phrasing of negotiation statements and found that, on average, honest statements had a higher degree of words reflecting analytical thinking and authenticity and a lower degree of emotional words than lying statements.

While there is no vaccine, these measures may help your firm become more resilient against contagious dishonesty.

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