Influencer marketing is a billion-dollar industry, and its recent meteoric rise has sparked curiosity about which factors makes some influencer posts more popular than others.
Influencer marketing is a billion-dollar industry, and its recent meteoric rise has sparked curiosity about which factors makes some influencer posts more popular than others. In a new paper, researchers analyzed more than 55,000 Instagram posts from the top 763 influencers worldwide during a six month period and discover that posts that read as more authentic to the influencer, for example posts that show close family or friends, receive the highest engagement.
They offer considerations for how to harness their findings to improve brand-influencer post success. One week in July, soccer star and entrepreneur David Beckham made four posts on Instagram. A sponsored ad for sunglasses garnered 460,000 likes. A photo celebrating a league win by Inter Miami, a team he co-owns, got 360,000. The two other posts — pictures of the athlete with his father and with his wife — received triple that engagement, with 1.3 and 1.8 million likes, respectively.Jaeyeon Chung is the William S. Mackey Jr. Distinguished Assistant Professor at Rice University’s Jones Graduate School of Business. She earned her Ph.D. from Columbia Business School. Her research focuses on digital marketing, emerging technologies, and consumer engagement with social media and AI-driven marketing, including platforms like YouTube, ChatGPT, and NFT markets.is Herbert S. Autrey Professor of Marketing at the Jones School of Business, Rice University. His current research interests include how familial associations impact consumer perceptions. His research has been quoted in
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Research: For Influencers, Showing Your Inner Circle Can Boost EngagementInfluencer marketing is a billion-dollar industry, and its recent meteoric rise has sparked curiosity about which factors makes some influencer posts more popular than others.
Read more »
Research: For Influencers, Showing Your Inner Circle Can Boost EngagementInfluencer marketing is a billion-dollar industry, and its recent meteoric rise has sparked curiosity about which factors makes some influencer posts more popular than others.
Read more »
Research: For Influencers, Showing Your Inner Circle Can Boost EngagementInfluencer marketing is a billion-dollar industry, and its recent meteoric rise has sparked curiosity about which factors makes some influencer posts more popular than others.
Read more »
Research: For Influencers, Showing Your Inner Circle Can Boost EngagementInfluencer marketing is a billion-dollar industry, and its recent meteoric rise has sparked curiosity about which factors makes some influencer posts more popular than others.
Read more »
Research: For Influencers, Showing Your Inner Circle Can Boost EngagementInfluencer marketing is a billion-dollar industry, and its recent meteoric rise has sparked curiosity about which factors makes some influencer posts more popular than others.
Read more »
Research: For Influencers, Showing Your Inner Circle Can Boost EngagementInfluencer marketing is a billion-dollar industry, and its recent meteoric rise has sparked curiosity about which factors makes some influencer posts more popular than others.
Read more »