This research demonstrates the power of humor to overcome bias against women and help them succeed.
with intelligence and competence, and so when female presenters violate the “women aren’t funny” stereotype by using humor effectively, they are viewed positively — as competent, diligent, and independent — rather than as domineering or abrasive.
To be sure, humor certainly isn’t always a good idea. It’s just one tool in a leader’s communication toolbox — and learning to wield it effectively requires awareness of the context. What works in a TED talk or a startup pitch may not work in the boardroom or at a press conference.
In addition, it’s also important to acknowledge that not all jokes work equally well for all speakers. The funny women in our studies didn’t tell the same jokes as their male counterparts did: These women’s humor tended to be unique, personal, specific to the situation, and based in their experiences. Effective presenters of any gender incorporate humor authentically, and that often means calibrating the content and manner of communication to fit their own style and identity.
But when done right, our studies demonstrate the power of humor to overcome bias against women and help them succeed. Too often, the“women aren’t funny” stereotype becomes a self-fulfilling prophecy: Women are told that they’re not funny, and so they’re deterred from using humor on the public stage. That means most of the funny people we see on public stages are men, further cementing the stereotype. But this harmful narrative also represents a major opportunity for women.
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