Matt Dixon is a senior national politics reporter for NBC News, based in Florida.
After suffering stinging losses in the 2022 midterms, Republicans said they needed to refine their message on abortion or risk continuing to lose at the ballot box in a post-Roe v. Wade world. One year later, the GOP finds itself in an eerily similar situation after major losses in off-year races across the country Tuesday night, including in races where Democrats made abortion a key issue and others where abortion was directly on the ballot.
But on abortion, even Republican base voters, who remain fervently anti-abortion, see a need for some change in messaging. “They made it more of a personal deal about ‘I have control of what you’re going to do to your body and your baby,’' said Nick Rooff, a 58-year-old Waterloo, Iowa, resident who plans on supporting Trump in 2024. “I’m basically a religious zealot. And it was pretty stupid in my opinion … I’ve got a cross tattooed right on me with a rosary and everyone like that.
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