Yael Aflalo is stepping down as CEO of Reformation:
"You will never allow a Black woman to sit at your table because then you wouldn't be able to talk the way you all love to talk."Author:Whitney BauckUpdated:Jun 12, 2020Original:Jun 8, 2020Reformation has long been a darling of millennial shoppers due to its sustainability-centered marketing and LA cool girl aesthetic.
A few days later, Santiago created a dedicated post on her own Instagram to share more of her experiences. She described being passed over for hires despite having a proven track record effectively expanding and training the team, being denied a more senior title that reflected the work she was already doing, and being treated with "disgust" by the brand's founder, Yael Aflalo.
Other stories, like one where current VP of wholesale Elana Rosenblatt posted a picture of herself eating fried chicken to "celebrate" Black History Month, further underscored the picture Santiago painted of the company culture at Reformation. If the comment section is any indication, customers aren't quite convinced yet. We'll be keeping an eye on the brand to see what develops in the coming months.
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