This week Prince William, like many others, commented on Russia’s invasion of Ukraine. But what he said and how he was reported to have said it made international headlines and created another crisis situation for the Royal family. At least temporarily.
“Discussing the Gulf of Mexico oil spill over the weekend, the embattled oil executive, ‘We're sorry for the massive disruption it's caused their lives. There's no one who wants this over more than I do. I would like my life back.’
“I made a hurtful and thoughtless comment on Sunday when I said that 'I wanted my life back,” he said in a statement."When I read that recently, I was appalled. I apologize, especially to the families of the 11 men who lost their lives in this tragic accident."No matter what topics business leaders discuss with reporters, media training is an important way to help ensure they say the right things, in the right way and for the right reasons.
“Even the most articulate leaders can sound tone-deaf if their statements are taken out of context. A media advisor acts as their barometer, and ensures their storytelling is current, expansive and relatable to broad media audiences,” she said.s the CEO of College of Style. She said that her previous media training, “serves my business enormously. Not only has it given me the ability to prepare for on-camera appearances, but it has also allowed me to be more confident in interviews.
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