CAMBRIDGE, MA—According to a report published this week in the Quarterly Journal Of Economics, American consumers spend nearly a trillion dollars each year after uttering the phrase “Gimme one of those, too.” “Even in recession conditions, we found that U.S. consumers spend about $900 billion annually when they reach…
, American consumers spend nearly a trillion dollars each year after uttering the phrase “Gimme one of those, too.” “Even in recession conditions, we found that U.S. consumers spend about $900 billion annually when they reach the cash register with their purchases, quickly assess the available display racks, and then say, ‘Ooh, and one of these, too,’” said John Y.
Campbell, a Harvard University economics professor and the lead author of the study, who noted that the average American household spends over $7,200 per year after seeing or smelling something enticing during checkout and saying, “What the hell—throw in one of them, too.” “An additional $120 billion is spent after Americans say, ‘Know what? Make it two of those,’ and $200 billion after saying, ‘Ooh, that sounds good—I’ll have the same.
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