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Elon Musk’s X social media platform, formerly known as Twitter, is shrinking under his leadership, according to new data from the mobile research firm Apptopia. A significant decrease in daily active users has created a growing gap between people who use the app every day and those who log in as little as once a month.
Notably, Musk rebranded Twitter in July, turning it into X. This caused “serious harm” to the company, the Wrap reported, noting that X went on to lose more than 5 percent of it daily users in both August and September.
The data also suggests that a new group of power users might have replaced users who left — or that power users and casual users left the platform in consistent numbers.
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