Most of them - 63% - are men and the majority - 77% - have no affiliation, or background, with a media organization.
Supporters of Vice President Kamala Harris hold up their phones as she delivers a concession speech for the 2024 presidential election, Wednesday, Nov. 6, 2024, on the campus of Howard University in Washington. About one in five Americans – and a virtually identical share of Republicans and Democrats – regularly get their news from digital influencers who are more likely to be found on the social media platform X, according to a report released Monday by the Pew Research Center.
The report found that news influencers posted mostly about politics and the election, followed by social issues like race and abortion and international events, such as the Israel-Hamas war. Most of them – 63% - are men and the majority – 77% - have no affiliation, or background, with a media organization. Pew said about half of the influencers it sampled did not express a clear political orientation. From the ones that did, slightly more of them identified as conservative than as liberal.
“These influencers have really reached new levels of attention and prominence this year amid the presidential election,” Galen Stocking, senior computational social scientist at Pew Research Center, said in a statement. “We thought it was really important to look at who is behind some of the most popular accounts – the ones that aren’t news organizations, but actual people.”
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