The NBA has a problem because of the way it is packaged and covered. Nikola Jokic is off to the greatest statistical start in league history and ratings stink.
Nikola Jokic of the Denver Nuggets takes a breath during the third quarter against the Dallas Mavericks at Ball Arena in Denver on Sunday, Nov. 10, 2024. Scoring, soaring and passing drive interest in basketball — not sitting, sulking and pampering.
There is a confluence of contributing factors. It starts with the most talked-about players the first two weeks: Philadelphia’s Joel Embiid and the Lakers’ Bronny James. The pair combined for 17 points in 39 minutes. Embiid has played one game, his debut delayed by a balky knee and a two-game suspension for pushing a columnist in the locker room.
It was cool when he and his father, LeBron, made history by appearing in a game together. But they are not the Griffeys. It feels so contrived and forced. And now this: The Lakers are allowing Bronny — or more likely his advisers — to turn a G League schedule into his personal day planner. It is cringey and runs counter to his development.
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