Renault has joined Stellantiis and Ford in pledging to sell only battery electric cars in Europe by 2030.
the switch to electricity at Dacia would come at the “last possible moment” in order to preserve Dacia’s reputation for marketing low-priced vehicles, what de Meo calls its “value for money” strategy.
With this announcement, Renault joins a growing list of brands including Peugeot, Fiat, Opel, and Ford of Europe that have all made similar pledges. They have little choice in the matter. The European Union is considering new rules that would require automakers to sell only zero emission vehicles by 2035. The next big step in EU carbon dioxide emissions targets comes in 2025.
Renault has been struggling financially of late, losing money consistently quarter after quarter. But de Meo says things are looking up. Development costs for new electric models have been cut by 40% and development time reduced by 25%. “Time is money,” he pointed out The company’s relationship with partner Nissan has been strained to the breaking point by the Carlos Ghosn affair. De Meo said he had seen Makoto Uchida, his counterpart at Nissan, only once in person since the pandemic began, but that executives from both companies would meet at the end of January and hold a joint press conference afterward.
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