Renault CEO Fabrice Cambolive outlines a two-pronged approach to expanding the company's EV market share, leveraging both retro-inspired superminis and conventional crossovers.
Renault is betting on a two-pronged strategy to capitalize on the growing electric vehicle (EV) market in Europe. The company plans to leverage its new lineup of retro-inspired electric superminis, including the upcoming Twingo, Renault 5, and Renault 4, to attract private buyers. These models, built on the CMF-BEV platform, stand out with their nostalgic designs and aim to capture the attention of emotionally driven retail customers.
Meanwhile, Renault will continue to offer its more conventional electric crossovers, which are popular among fleet operators. Renault CEO Fabrice Cambolive believes this dual approach will allow the company to secure a significant market share in both segments. He explained that while retail buyers often prioritize design and emotional appeal, fleet customers are more driven by factors like regulation, subsidies, company policy, and fiscal incentives. He highlighted the growing demand for EVs in the fleet market, particularly in the C- and D-segments, driven by government regulations and corporate sustainability goals. On the other hand, Cambolive sees the B-segment retail market as a key growth area for EVs, where price-sensitive consumers are increasingly considering electric alternatives to traditional gasoline-powered cars. Renault aims to dominate this segment with its affordable electric superminis, starting at €20,000 for the Twingo and €25,000 for the R5. Cambolive emphasized that the retro EVs will not cannibalize sales of Renault's more conventional models, as they cater to distinct customer bases. He also stressed the importance of offering a flexible powertrain lineup in the coming years, highlighting the efficiency of Renault's E-Tech hybrid powertrains as a key selling point. The company recently launched a new plug-in hybrid version of the Rafale SUV, featuring a petrol engine combined with three electric motors and a small traction battery, aiming to provide hybrid-like fuel efficiency even when the battery is depleted
ELECTRIC VEHICLES RENAULT EV STRATEGY RETRO CARS FLEET MARKET AUTO INDUSTRY
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