Amazon is going to start putting ads in Prime Video on Monday, January 29th unless you pay an extra $2.99 per month to get rid of them.
In case the hubbub of the holidays made you forget all about Amazon’s news about putting ads in Prime Video, we’re here to remind you that commercials are coming today — unless you pay more money, of course. Amazon just so happened to break the news right after Christmas, leaving a lovely email in users’ inboxes to announce the rollout of ads. The new ad-free plan will cost an extra $2.99 per month, bringing your $14.99 per month Prime subscription to $17.98 per month or your $8.
Amazon says it’s making the change to allow it “to continue investing in compelling content and keep increasing that investment over a long period of time.” We also don’t know how many ads Amazon will show on the ad-supported tier, but it says it aims to “have meaningfully fewer ads than linear TV and other streaming TV providers.” The company first announced plans to bring ads to Prime Video last September, and it’s not alone in making the change.
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