MUMBAI: Reliance Industries Ltd started testing its online shopping portal three days after Facebook Inc said it will invest US$5.7bil in digital assets controlled by billionaire Mukesh Ambani. JioMart, an e-commerce venture of Reliance Retail, went live in three neighbourhoods surrounding Mumbai, leveraging a deal that gives it access to WhatsApp’s 400 million users in India currently under the world’s most expansive lockdown.
A vendor weighs vegetable next to an advertisement of Paytm, a digital payments firm, hanging amidst his vegetables at a roadside market in Mumbai, India. Reliance Industries Ltd started testing its online shopping portal three days after Facebook Inc said it will invest US$5.7bil in digital assets controlled by billionaire Mukesh Ambani. - Reuters
JioMart, an e-commerce venture of Reliance Retail, went live in three neighbourhoods surrounding Mumbai, leveraging a deal that gives it access to WhatsApp’s 400 million users in India currently under the world’s most expansive lockdown. Facebook hopes a partnership with JioMart will help make WhatsApp the primary way small businesses connect with customers.
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