Reliance-Microsoft cloud tie-up poses threat to Amazon, Google in India

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Reliance-Microsoft cloud tie-up poses threat to Amazon, Google in India
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India's Reliance Industries Ltd on Monday announced a partnership with Micr...

FILE PHOTO: A woman walks past a poster of Reliance Industries installed outside the venue of the company's annual general meeting in Mumbai June 7, 2012. REUTERS/Vivek Prakash

Reliance’s foray into the cloud services market - essentially selling computer services such as website hosting and data storage - could intensify competition in an Indian market dominated by Amazon Web Services , say analysts. Ambani has always dubbed Jio a technology company, and used it to launch internet-enabled devices, deliver entertainment services, build fiber broadband and develop other offerings.

“This pricing of elementary services is really the rock bottom price,” said Naveen Mishra, of tech researcher Gartner. “We definitely will reassess whether we should keep using AWS or something else, because storage is a huge cost,” said Aprameya Radhakrishna, the founder and CEO of Vokal, an audio-video knowledge-sharing platform similar to Quora.

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