Reliance-Google smartphone deal in India threatens Chinese firms. busrep
INTERNATIONAL - A $4.5 billion deal under which Alphabet’s Google will collaborate with India’s Reliance Industries on a new smartphone likely heralds a big shake-up for the world’s second-largest mobile market, industry executives and analysts say.
Powered by a clever mix of Bollywood, cricket-driven marketing and product features such as powerful cameras, the Chinese firms sell roughly eight of every 10 smartphones in the country. “They are likely to cut their price to compete and their margins could shrink,” said A Gururaj, the former India head of contract manufacturers Wistron and Flextronics. “I see the Google-Jio phone as a big hit.”
While Reliance has given no details on the specifications or price of the new smartphone, the timing of its launch, or who might build it, the Jio network’s 387 million subscribers and the Google brand name will give it a big leg up. That kind of packaging could help woo roughly 350 million Indians who still use basic, non-touch phones and are yet to taste high-speed mobile data on fancier devices.
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