REI is defying Black Friday and closing its stores for the 5th year in a row — and it wants shoppers to join its plan to fight climate change

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REI is defying Black Friday and closing its stores for the 5th year in a row — and it wants shoppers to join its plan to fight climate change
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REI is closing on Black Friday for the fifth year in a row, encouraging consumers to sign up for an action plan to curb carbon emissions.

REI is closing on Black Friday for the fifth year in a row, and it's encouraging shoppers and employees to sign up for a 52-week action plan of"small steps" to curb carbon emissions and live more energy-efficient lives. "The next generation of people who love the outdoors may not have an outdoors to love in the same way," Ben Steele, REI's chief customer officer, told Business Insider.

REI is closing on Black Friday for the fifth year in a row, and it's encouraging shoppers and employees to sign up for a 52-week action plan of"small steps" to curb carbon emissions and live more energy-efficient lives. "The next generation of people who love the outdoors may not have an outdoors to love in the same way," Ben Steele, REI's chief customer officer, told Business Insider.

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