Consumption for the genre is up 42.1% so far this year, topping all but K-pop.
About 99% of regional Mexican consumption comes from streaming. Through May 25, on-demand audio streaming from services such as Spotify and Apple Music accounted for about 90% of consumption of regional Mexican music. The remaining streaming consumption came from video streaming platforms such as YouTube and programmed streams from Pandora and other non-interactive radio services.
Collaborations have driven success for regional Mexican artists, with Elsabon Armado and Pluma’s hit single, “Ella Baila Sola,” and Grupo Frontera's collab withboth reaching the top 5 of the Billboard Hot 100 in May. Both songs are currently part of a handful of regional Mexican songs that are surging on the Billboard Global 200 chart, where representation of the genre went from notably absent to now comprising nearly 10% of the entire ranking.
Latin music has soared in recent years with the help of artists such as Puerto Rico’s Bad Bunny and Colombia’s . In 2022, Latin music consumption grew 28.2% and was the No. 5 genre in the U.S. behind R&B/hip hop, rock, pop and country. Bad Bunny alone accounted for 6.7% of Latin consumption in 2022 when his album
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