A new study reveals that framing the gender gap as 'men's overrepresentation' instead of 'women's underrepresentation' can spark anger and motivate women to address the issue, particularly in politics.
Recognizing that news coverage may influence attitudes and drive action, a team of psychology researchers examined whether reframing the gender gap in terms of 'men's overrepresentation' -- rather than as 'women's underrepresentation' -- would impact perceptions of the issue and motivations to address it.
Its findings showed that framing the gap as 'men's overrepresentation' -- as opposed to 'women's underrepresentation' -- in political leadership elicited more anger at the disparity among women and increased perceptions that the gap is unjust. Moreover, the results showed that anger at the disparity leads women to take action to address it. To many, Vice President Kamala Harris's loss in the 2024 presidential election was a sobering reminder of a larger and continuous gender gap across leadership positions in not only government, but also in business, higher education, and the military. A majority of Americans recognize the inadequacy of female representation in leadership, and the news media often portray women's underrepresentation in these roles -- but it nonetheless persists
Gender Gap News Coverage Political Leadership Representation Action
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