Netflix CEO Reed Hastings was in Berlin this morning to open the streamer’s new DACH Headquarters (Germany, Austria and Switzerland). Greeting a room of executives and content creators – incl…
) and Edward Berger – the Netflix chief talked up the performance of German content on the service to date.
As the market grows and viewers are increasingly spoiled for choice, Hastings said he wasn’t concerned by numbers, despite the company ramping up production in all four corners of the globe. “We’re not obsessed by volume. It’s who do we want to work with, how do we tell a story?” He explained. “You have to provide variety, nobody wants to see the same thing again and again. We want to provide escape, stimulation, something that brightens your day.
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