LOS ANGELES, June 8 — Sports footwear giant Reebok has decided to end its partnership with CrossFit Inc later this year following an insensitive comment by the fitness organisation’s chief executive concerning protests against racial injustice roiling the US. Reebok said yesterday it would make...
Sports footwear giant Reebok has decided to end its partnership with CrossFit Inc. — Reuters pic
“Recently, we have been in discussions regarding a new agreement, however, in light of recent events, we have made the decision to end our partnership with CrossFit HQ,” Reebok said in a statement yesterday. Floyd was killed when officer Derek Chauvin, who is white, kneeled on his neck for nearly nine minutes.
Other affiliates like CrossFit Magnus also decided to cut ties with the Washington, DC-based global fitness organization.
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