The apparel giant says it's cutting ties with CrossFit.
Reebok is officially DONE with CrossFit ... the apparel giant announced it's cutting ties with the workout company after the org.'s CEO posted an incredibly insensitive tweet in the wake of-- the man credited with creating the super popular CrossFit weight-lifting program -- responded to a tweet from the Institute for Health Metrics and Evaluation on Saturday.
Glassman commented on the tweet just a few minutes later ... posting,"It's FLOYD-19." He later tried to explain the comment, saying,"Your failed model quarantined us and now you're going to model a solution to racism?"The tweets were hit swiftly with backlash from just about EVERYONE in the CrossFit community -- huge stars ripped the CEO, and multiple gyms pledged to sever affiliations with the brand.
"We will fulfill our remaining contractual obligations in 2020. We owe this to the CrossFit Games competitors, fans and the community."
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