Walk, jog or sprint into a more sustainable future.
Named Forever Floatride Grow, the new shoe is an upgraded version of one of the brand’s “shoe icons,” Forever Floatride Energy, which offers lightweight responsive cushioning and breezy ventilation.
The differences between the mechanics of Grow compared to the Energy shoe are in the materials used. The cushioned midsole in Forever Floatride Grow is exclusive to Reebok and is constructed of castor beans, making this their biggest advancement in sustainability. Eucalyptus trees are sourced for the shoe’s upper, and the sock liner is odour-resistant thanks to Bloom algae foam.
This is Reebok’s second take on a sustainable product. Their eco-friendly Cotton + Corn collection launched last year, then received a more elevated revisal in 2019 when it was made vegan.
Running is the number one activity in fitness, and according to the athletic-wear giant’s president Matt O’Toole, athletes are actively seeking shoes with a low environmental impact. “Our consumers have told us they want more sustainable products, and the running community has been the most vocal and passionate on this issue. We want to help runners perform at their best, while also feeling good about the products they wear.
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