Reebok revealed it will bring its decade-long sponsorship of CrossFit to an end when its current contract runs out at the end of the year
the following year to help establish it as a significant annual event televised by ESPN. It was also seen as a major step for Reebok as it looked to reposition itself from traditional sports like tennis and basketball to a more fitness-focused brand. However, the company has revealed it will bring its decade-long sponsorship of CrossFit to an end when its current contract runs out at the end of the year.
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