The potential ban of TikTok in the US has led to a shift in user preferences, with RedNote, a Chinese video-sharing platform, gaining traction. Duolingo, a language learning app, has also witnessed a surge in users interested in Mandarin, driven by the need to understand RedNote's interface.
A looming ban on TikTok in the U.S. is having unexpected ripple effects across the social media landscape. With the Chinese-owned app facing potential shutdown on January 19th, many users are flocking to alternative platforms. Among the beneficiaries is RedNote, a Chinese short-form video app that presents a unique challenge for American users: it's primarily in Mandarin . This language barrier has inadvertently boosted the popularity of Duolingo , the language learning app.
Duolingo reported a staggering 216 percent increase in American users signing up for Mandarin courses, capitalizing on the sudden influx of users seeking to navigate RedNote. RedNote itself is also experiencing significant growth in the U.S., but not without its own concerns. The platform is considering implementing an IP filter to differentiate between Chinese and foreign users, aiming to minimize external influence on its domestic audience. RedNote has already begun banning accounts of new American users who post content deemed inappropriate. This potential split could mirror the existing divide on TikTok, where content displayed to Chinese users is heavily curated and distinct from what Western audiences see. This scenario highlights the irony of the situation: the U.S. seeks to ban TikTok to reduce Chinese influence, yet Americans are migrating to another Chinese platform as a substitute. Apps like Instagram, hoping to capitalize on TikTok's decline, are likely facing disappointment as RedNote's popularity surges
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